Author / CEO / Non-Executive Director
James is a passionate advocate for consumer education, James is committed to helping the public recycle more effectively. In February 2022, he published The Rubbish Book, a comprehensive guide to recycling designed to empower individuals with practical knowledge. Building on the book's success, James launched Talking Rubbish in August 2024—a weekly podcast that explores the latest trends and insights in recycling, keeping audiences informed and engaged as we strive for a greener planet.